HOLIDAY DESIGNS
The Holiday Season is the highest-performing and most important time of the year for Bath and Bodyworks; requiring exceptional creativity and strategic execution to deliver captivating products and experiences. In my role, I am responsible for conducting trend research, creating mood boards, and helping to direct 3D products that enhance design vision and create cross-category synergy. I design new SKUs each season, focusing on innovation and product aesthetics. I collaborate cross-functionally with teams to solve challenges and ensure seamless execution from initial concept to final production. My work contributes to the season’s success while elevating both the product and the customer experience.
SPOTLIGHT
Bath & Bodyworks' first time purchasing an assorted case pack to show diversity through our skus
ILLUSTRATOR RENDERS
INITIAL HAND SKETCHES
ADDITIONAL DESIGNS
Above is a collection of additional designs I have worked on over the years for the Holiday Wallflower and Car Fragrance assortments at Bath and Bodyworks. Each SKU is tooled in plastic, utilizing a variety of finishes and lighting techniques across multiple price points.