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CELESTIAL

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MK LADIES FALL 2017

Each season I create concepts and designs following market trends. I am responsible for technical drawings and communicating with factories to perfect each style. I have included a Celestial concept I worked on for Fall 2017. This became our leading story for Fall/Holiday 2017. I was able to stretch this concept across multiple dials and case bodies at multiple price points. 

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LAURYN

To the left is the illustrator renderings of Lauryn, a style I designed. Lauryn was released in Fall 2017 in a variety of colorways, dial designs, and styles. The Plum Plated watch was the Fall 2017 National AD Watch for Michael Kors. For this style I did trend research, created quick concept sketches, communicated with factories, and created tech packs. Materials such as mother of pearl, preciosa stones, and imitation sandstone were used.  

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CELESTIAL STORY ACROSS PLATFORMS

ADVERTISEMENT PHOTOS / PRODUCT PHOTOS

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PICTURED ABOVE IS NATIONAL AD WATCH

LAURYN

ADVERTISEMENT PHOTOS

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INSPIRATION

GREYSON

MK MENS WATCH DESIGN

Greyson, a Watch I designed, was released Fall 2017. I originally designed Greyson as a hybrid watch. Later Michael Kors Corporate decided to use as the 2017 Mens Smart watch.

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SKILLS USED TO CREATE THIS PRODUCT:

Mood Boards

Sketching

Illustrator Rendering

3D Solidworks

Rendering

Keyshot Rendering

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ILLUSTRATOR RENDERINGS

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PRODUCT SHOT

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AD SHOT | HYBRID

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AD SHOT | SMARTWATCH

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